品牌营销主管

职位大类：		职位小类：
经验要求：	三年以上	学历要求：	本科
月薪待遇：	20000-29999	招聘人数：	若干
性别要求：	不限	年龄要求：	不限
更新时间：	2023-01-10	有效日期：	长期有效

职位描述

On the base of deep understanding company branding & products, Brand Marketing manager should lead the team to realize the brand awareness penetration, the product promotion and other business objectives via all kinds of marketing methods.
品牌营销经理需要基于对企业品牌及产品的深入了解，通过新媒体和传统市场宣传手段，带领团队完成营销任务，以实现提高品牌知名度，促进产品推广等业务目标。
Job Responsibilities工作职责:
？ Drawing up the marketing plan for the TTS China business in co-operation with the sales team and others in order to achieve the strategic objectives measured by the sales results and market share.
与销售部等其他部门合作制定TTS中国业务的市场规划，实现我们的战略目标，这将通过业务完成情况、战略目标实现情况和市场占有率来衡量。
？ Develop and execute the brand awareness strategy within the target market segments Automotive, wood-working and paint business in line with the company CI policy.
在公司的战略目标范围内，在汽车、涂装和木工细分市场开发和执行品牌意识战略，该战略应符合公司CI政策
？ Based on the company\\\'s brand positioning, responsible for developing and implementing the company\\\'s brand image promotion plan (such as digital image, marketing activities, etc.)
根据公司的品牌定位，负责制定并实施公司的品牌形象推广计划（如品牌数字化形象、市场活动等）
？ Set up customer and dealer database for long-term market development and the necessary marketing data for evaluation purposes of all new product launches.
为长期市场发展建立和开发客户和经销商数据库, 为评估新产品宣传提供必要的市场数据
？ Responsible for all national and local campaigns/promotions and ensure that the company CI policy is enforced both internally and in dealers.
负责全国及地方市场活动/促销，保证公司CI政策在公司内部和经销商有效执行
？ Responsible for new media channels (official Wechat, Tiktok, etc.), and establish good cooperative relations
负责媒介渠道（官微、抖音等）的建设、维护和管理，建立良好的外部合作关系；
？ Manage the marketing team
管理市场团队
Job Requirements职位基本要求:
？ Bachelor degree or above in marketing is preferred
本科及以上学历 市场营销专业优先
？ Excellent written and verbal communication skills both in Mandarin and English.
优秀的中英文书面和口头沟通能力
？ At least 3 years marketing experience in international group, especially in marketing communication
3年以上国际集团营销经验，特别是营销沟通经验
？ Detailed knowledge and practice of brand management and development
对品牌管理、系统打造和推广有详细的了解和实战经验
？ Self-driven, focused and eager to be a key team member
自我驱动，专注，渴望成为公司的关键团队成员
？ With innovative spirit and excellent personal skills
具有创新精神和优秀的个人技能
职能类别：品牌主管